Content
This is a process of selective reducing where the text can be reduced to categories so that the research focus can be on the categories for specific words or patterns which answer the questions of researcher. Social media information used to analyze content for the analysis of destination images in a city and country. The aim of the content analysis is to find the destination image of the place. The analysis is centered around the ‘places’ that tourists have visited. They also share their opinions via social media.
It can be used to analyze any piece of writing, or even a recorded conversation. This is why content analysis is so popular among researchers...
ادامه مطلب